• The most lucrative is Sponsorship. Large food manufacturers will contact popular Food blogs to display their ad. The more traffic the Food site can deliver to the manufacturer, the more the manufacturer will pay to have their ad placed.
• The next money making method is Impressions where a Food site simply gets paid for the number of visitors that "see" the ad. Usually a tiny amount like 0.0001 cents per visitor. However, when you multiply this by 1 million visits the income becomes significant.
• Finally, we have Affiliated Marketing where Food blogs display a link to a shopping site. When users click on this link and buy something, the Blog owner gets a small referral fee.
As you can see, traffic (number of visits) is the key to generating income on Food and recipe sites. The most successful sites devote large amounts of time and energy in boosting their web traffic. These site owners employ every trick in the book to get you to visit their website. But, we do not blame them. Money is money. A job is a job. This is how they put food on the table every night and that is a good thing.
Believe it or not, there is actually a story behind WebTop Cook website. In our travels, we would show off our recipes and the number one comment was, "We just want the recipe. We don't want to hear about your dog or a tough day at work. All we want is the damn recipe!" And that is how this recipe site was born.